What will you read in this blog?
In this blog, you’ll dive into Zomato’s surprising rebranding to Eternal Ltd., explore the strategic vision behind the name change, and speculate on what this means for consumers and the stock market. We’ll discuss potential new features, cultural shifts within the company, and how this move positions Zomato on the global stage.

In an unexpected twist that’s sending shockwaves through the tech and food delivery sectors, Zomato, a name synonymous with food in India, has announced a massive rebranding. The company is now stepping into a new era under the name Eternal Ltd. But what does this mean for you, the consumer, and for the landscape of tech startups in India? Let’s dive into this curious transformation.
The Big Reveal: Zomato to Eternal

Zomato, known for revolutionizing how we order food, has decided to shed its old skin for something more… eternal. With the official announcement by CEO Deepinder Goyal, the company has not only changed its name but also its vision. Here’s what you need to know:
Why ‘Eternal’?
The name change reflects Zomato’s aspiration to be more than just a food delivery platform. It’s now an umbrella brand encompassing four major businesses: Zomato, Blinkit, District, and Hyperpure. This move signifies a broader vision of creating a lasting legacy.
Stock Market Impact
With the rebranding, the stock ticker will transition from ZOMATO to ETERNAL, symbolizing a new chapter in the company’s financial journey on the BSE Sensex.
Consumer Experience
While the company’s identity changes, the Zomato app will remain the same, ensuring continuity for its millions of users. But, what new features or services will ‘Eternal’ bring?
But.. What’s Behind the Name Change?
Deepinder Goyal shared with shareholders that this isn’t just a name change but a mission statement. “Eternal” encapsulates the ambition to build something that endures beyond current leadership or trends. Here’s the scoop:
- Diversification: With Blinkit’s rapid growth in quick commerce, Zomato’s rebranding aims to mirror its expansion into diverse sectors. This could mean new services or enhancements to existing ones, tailored for modern consumers.
- Cultural Shift: The name ‘Eternal’ also hints at a cultural shift within the company, pushing towards innovation in every aspect of its operations, from food to tech.
What This Means for You
Curious about what this rebranding could mean for your daily food cravings or shopping habits? Here’s what we’re speculating:
- Enhanced User Experience: Expect integration across services, potentially leading to a more seamless experience when ordering food, groceries, or dining out.
- Innovation: New tech features, perhaps leveraging AI for better personalization or sustainability in delivery methods.
- Global Ambitions: Could ‘Eternal’ be setting the stage for an international expansion, making Indian tech a global phenomenon?

As Zomato transforms into Eternal, we’re left with more questions than answers. Will this rebranding be a stepping stone to greater heights, or is it just a name change?
Only time will tell, but one thing’s for sure – the food delivery and tech world won’t be the same.
Stay tuned, subscribe, and share your thoughts below. Let’s make this blog go viral as we unpack the future of Eternal together!
(courtesy – https://x.com/plus_trades/status/1887475402383224978)

Disclaimer: This blog post reflects speculation based on public announcements and does not guarantee future outcomes or services. Always refer to official channels for the latest updates. Checking Zomato’s official social media channels if they’ve hinted at or announced any rebranding (though, in this case, it’s fictional).
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